For accountancy firm AXIS Finance we built axisfinance.be: a fast, SEO-optimised marketing site with a self-hosted blog CMS, client reviews, team pages and a careers section, so a non-technical team can publish content and attract both clients and talent without a developer or a CMS subscription.
Challenges & Solutions
Publishing without a developer or a license
The firm wanted to publish articles, manage client reviews and post vacancies themselves, without paying for a heavyweight CMS or waiting on an agency for every change.
A custom lightweight CMS, sized exactly right
An authenticated admin with rich-text editing, blog categories, review management and careers postings, a small, fast backend built precisely for what the firm needs, nothing more.
A website that actually generates leads
For a local accountancy firm the site is a lead machine: it has to rank, load fast, and convert visitors into introductions.
SEO and performance as features
Server-rendered pages on edge hosting, structured job postings, sitemaps and careful metadata, plus polished animation that makes the firm feel as professional as it is.
01. Foundation
Marketing pages, services catalog and contact flow went live first on a fast, edge-deployed stack.
02. Content Features
The blog CMS, review system and pagination followed, giving the team full publishing control.
03. Careers Sprint
A vacancies section with per-role detail pages and structured job-posting SEO was added as the firm grew.
04. Ongoing Care
Dependency updates, fixes and periodic redeploys keep the site current alongside the automation work.
The site finally feels like our firm, and we publish articles and vacancies ourselves, the same day we think of them.
Managing Partner
AXIS Finance
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